E-Commerce portal will generate you a lot of sales if you will be able to repeat the customers. If you are going to look at the statistics and the data then almost 54% of the customers who have brought things from your portal will come back looking for more. And if you are able to give them what they are looking for, then they will come back again looking for more! It’s a cycle that works and you must study the habits by looking at the clicks from the segment that you have got.
- Search to Landing Page
The best way to keep a track on customer behaviour is by using the Google Adwords account. This program not only lets you have a detailed review on the keywords that the buyers have searched over search engines, but it also let you know the clicks that have resulted in sales. You must focus on directing them to your page and this can be done using the help of internet marketing tools like SEO and SMO.
- Social Media to Website
Social media is the new king and if you are looking forward to getting more clicks and sales, then you need to be active on social media pages like Facebook, Twitter, Instagram, and Tumblr. They let you have a look at the masses and see the trend that is trending. Using the data, you could add and manage your stock and inventory to make it more popular. If you are going to share a certain post and if you get more likes and hits on it, then it will let you to have a look at the consumer behaviour and what exactly they are looking for. If they are checking out the images of the new line of products that you have uploaded then you can be sure they will end up buying it, provided you offer them at the right price.
- First-Time Buyer
The market is full of first time buyers who want to trust an E-Commerce store. The best way to win their trust and loyalty is to offer them best quality products and give them best of service. Take a look at the product line up they are searching like clothing, accessories or something else. Have a look at the consumer e=behaviour and open up a suggestion window at the side that directs them to offer of the day and open them a window that has a list of products that matches to what they have searched. This gives them more options to choose from and increases the chances of you closing a sale and later customer retention.
