Don’t be surprised to see very less number of physical stores in near future, when you will step out in the market. Online shopping has changed the way Indian customer used to shopping and it is becoming more and more popular every coming day. If you are going to have a look at the numbers of the online shoppers India has, then it will soon be making a world record of having the maximum people who use online portals to do primary shopping. In the recent survey, it was revealed that number of online shoppers is estimated to grow from 50 million in 2015, 3.5 times to touch 175 million by 2020 So, what is the reason behind this popularity?
- Values Added Services
Online shopping and values added services go hand in hand. With innovative shopping cart design and a whole new shopping experience to lot many people, it not only offers you some of the best experience to shop. High values customers at the portal who are regular shoppers at the site, contribute as much as 68 per cent of total spend. Over 46% of the total online shopper stated that they would be willing to pay extra charges for faster delivery. More than 38% reported that they would be more than happy to have hassle-free returns and 35% said they are even ready to pay more for extended warranty.
- Women’s Role
There is no denying the fact that women contribute a lot to the shopping at the portals. India is expected to see 5 times more growth in overall shopping and the major credit for this must be given to the women shoppers. Women are more likely to spend on the lifestyle categories, that not only cost more, but they also bring the majority of the finances to the e-commerce portals.
- Changing Interest In Categories
People’s interests keep on changing and online shopping still makes it a lot easier for them to pick and choose the category they might be more interested in. Based on the customer’s past trend of shopping, the app is going to suggest them new additions at the sections where the customer has browsed in the past. Not only clothing is seeing an increase but categories like home and personal care are also picking up well, especially in Tier II + cities.
The report that is used in this article was prepared based on the survey on more than 3000 people, who are very much active on the online portals. Predicting e-commerce analytics data was also used to come to a conclusion of what might be the future of Indian online shopping.
