BACKGROUND Even when the client was already selling online, ACoS was above 60% due to issues arising with the ad campaigns. The high cost of promotion was not adding to sales growth. CHALLENGE With data-driven personalized search, a merchandiser can leverage algorithms to great advantage. The algorithm uses that information and the merchandiser’s work to […]

BACKGROUND The seller was stuck with one marketplace in online business with single product category and failed to manage selling product online because of which faced losses. Online research for understanding market aspects could not be performed with an unskilled team. STRATEGY Meticulous research process was undertaken which identified problems with listing, selling prices, images […]