There is good news for all the people who use E-Commerce portals a lot for the regular purchases. Now the manufacturers will have an option to sell their list of products on E-Commerce sites using Pinterest. This is also available for all the desktop devices and thus it also makes it easier for people who are in a habit of using several electronic devices to buy products like tabs, Smartphone etc.
With more and more people getting the shopping done on using the mobile devices, this move has ensured the desktop functionality stats intact. If you are going to take the stats into account, than more than half of the total Ecommerce store sales are done using the desktop devices. The main reason behind his is people logging and checking the things they would like to buy from their offices or workplace and they have desktops there. While more and more brands focus increasingly on mobile devices first and optimize for the mobile checkout experience, this move by Pinterest will bring in positive results for desktop majority.
- Multi-Product Carts
If you are going to take a look at the research that was done by Google, you will find that more than 90% of the people switch between the screens when they are at work or doing any other things. If the portal has a ‘buy now’ and ‘buy later’ option on their site, then this will enable such users to mark the item they want to buy and later, they can just directly redirect to the page and get the purchase done. It also allows multiple payment options and you are not limited by one or two pay methods. This means, you can select cash on delivery, or you could use your debit or credit card to get the payment done right there itself.
- Pinterest as a Marketplace Player
With Pinterest getting more and more popularity in the social media, you could be sure that your range gets the right attraction and the hits in the market if you start with the same. The idea here is to reach to maximum number of people using a platform that has a wider reach on social media. Thanks to people’s inclination to gather more and more information on the shopping scenario, pinterest pins will keep them updated while giving them an option to shop right there itself. This type of holistic multi-device shopping experience is sure to lure more and more buyers over the period of time and this will also make the ecommerce marketplace more active. You will not only have more products and range on the single platform, but you will also have more payment and buying options as well.
