The way your ecommerce website is designed can play a vital role in the overall brand development and sales. If the customers will get an option where they can look for the products in a much simplified and easy manner, the chances are they will end up buying more. Your store must have all the right information at each level so that clients can find the products of their interest. Here are some of the tips.
- Clear Calls to Action
Make sure that you have highlighted all the images and offers for the day according to the category. You must also highlight the unique aspect of a certain product so that it helps you to promote sales for the same. Dividing the products according to the segments will also make the user to get to them in a much faster manner and thus this will allow them to search for what they are looking for in a much lesser time.
- Relevant High Quality Images
The images that you have included on your portal should match with the product that you have on offer. A customer at the end of the purchase always expects to get the products delivered to him exactly as he saw on the website. The best way to ensure he gets the detailed view of what he is about to buy, is to include high quality images along with an option of 360 degree view. It will be a good idea to include an image of the real world condition like a cyclist wearing shorts that you have on sale.
- Studio Vs. Real World Setup
Showing off some of the products in real world conditions will be a really helpful for the customers to have exact idea of them. For example, furniture, outdoor gear, and clothing must be photographed using models and home setup. Products that are of technical nature like computers and gaming consoles for example must be photographed using a white background that will give more details and look at the features.
- Show Customer Ratings And Reviews
Showing customer ratings and review below each of the product will give prospective buyers an idea about the certain product. This is really helpful in the real world conditions where the customer might want to have little more details about the products other than what you have specified in the description. Customer feedback gives additional information and it includes details like, “Awesome quality,” “Timely delivery”, “actual colours match online picture” etc. This will allow the customer to go ahead and buy the product knowing the fact that he is going to get what he is seeing, that too in amazing quality.
