E-commerce has taken the market by storm and you might find too many players in the market trying to make it big. Before you start to make plans for the right promotion for your own E-commerce store, you need to keep some important factors in mind that are going to help you to divert the right traffic towards your store.
- Print Media Buying
Print media buying is a process when you buy the space in the media for the publication of advertisements. This can be renting a space in the magazine or newspaper, depending upon your preference. As far as the restrictions go, print media can be sued as per your needs and you also have an option to look for the same option on TV and Radio. Long before people used the internet as a promotion medium, the print media used to rule the segment. Other advertising mediums might be far more effective now but using print media for the promotion is still the right idea considering the fact that there are still many people out there using this as the source of their information.
- How Much Does It Cost
The cost of the print media depends on the size and the specification of the ad that you have chosen. People have a misconception in mind that the price of the media might be way too high and it would be very expensive to rent a column in one of those. The charges vary from publication house, where some might charge you a lot for the same space, due to their popularity and the coverage. The best way to get the right price for the ad that you have planned to place in the print media is to get estimates from more than 4-5 options. This will also let you decide the size of the column that you want to out as an ad. Time of year, the size of your advert and the proximity to publishing date, plays a vital role in the print media.
- How Can I Get A Great Deal
The best way to get a good deal in the print media is to first look for the references. Another thing that you have to keep in mind is that never pay the rates that you have been asked for and always negotiate the amount closest to what you believe might be right for you. You might have to approach few or more media houses to get the right information about the same and doing a bit of the home work will save you a lot in the long term. As we know, advertisement is an ongoing process and if you are able to crack a good deal in the print media, then you will be able to use the similar rates in the future as well.
