BACKGROUND
Ratan Ayurvedic Sansthan was facing consistent issues with an out of place supply chain structure. Inappropriate Packaging was leading to extensive product damage. Lack of focus on packaging label, material and delays due to dispatching problems were adding to order cancellations and extensive pick-up re-attempts.
CHALLENGE
• Lack of online sale know how.
• Greater focus on offline business due to high responses.
• Identification of suitable market place for the product.
• Computation of appropriate profit margin for low-priced products.
STRATEGY
• Designing a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
• Managing unblocking the store
• Laying down a Staff training course in exercising packaging and dispatching.
• Designing right model for higher profit margins.
• Revamping Product Packaging.
• Identifying responsive market.
SOLUTION
o Better package design resulting product safety during transit.
o High level of customer satisfaction through SLA’s (Service Level Agreement)
o Sustained Competitive Pricing.
o Blocked sellers selling the same product at differential pricing.
o Redeveloped team skills.
RESULTS
• Sales Growth by 38%
• Decline in Returns by 40%
• Decline in damaged products 70%
• Increase in Profit margin by 45%
