Amazon Brand Registry
Just like any other business, the Amazon business also we have to face competition. Sometimes competitors launch a copy of our product, While Sometimes competitors buy our product and start selling it at a lower price.
This is still manageable but the Biggest problem is when Competitor uses our listing to map their product on our listing and starts selling it at a lower price. If the product is of bad quality then, a negative review from the customer is inevitable.
The impact of this negative review is on your account because you are the listing owner. The solution to this problem and other competitor-related problems is Amazon Brand Registry.
What is Amazon Brand Registry?
Amazon Registry is a program that helps brand owners protect their intellectual property rights using trademark, copyright, and patents. Also, you get access to many new features related to your brand like enhanced reporting tools, brand storefront, A Plus, etc.
What are the eligibility requirements for Amazon Brand Registry?
For Amazon Brand Registry, you must have a registered and active text or image-based trademark. If you have filed for a trademark and status is still pending, even then you can apply for Brand Registry. As of now, Amazon accepts only 2 types of trademarks
First is text-based or Word Mark: in which your brand name is written in normal text form.
Type 2 is Image-based or Design based: it’s also called Device Based. This is a combination of logos, words, letters, or numbers.
If in your application, your trademark is device type then, while enrolling your brand, you must select the Device option only. Else, your application will be rejected. You have to fill the brand name the same as the trademark registered as per government documents
Also, if your trademark is image-based, then you will have to upload the image also.
one of the most important things, Your brand name, logo, or trademark must be present on the product or package as it is.
During the Amazon Brand Registry process, you have to upload that image as well. So make sure, whenever you begin the Amazon Brand Registry process, before that all these documents are ready. When you have all documents are ready then you will apply for Amazon Brand Registry.
The benefits of Amazon Brand Registry.
So, using Amazon Brand Registry, you can report the misuse of your trademark, report the copyright violations, report the patent violations, can lock the content on the product detail page so that no other seller can edit or modify that content.
If any seller is selling his product in your product listing, or any fake seller is selling a product using your brand name, then, you can file an intellectual property right violation complaint against them and get them removed from Amazon.
If you need any help, let’s Contact Us about what is the fee of Amazon Brand Registry Services.
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