THE BENEFITS OF SOCIAL MEDIA MARKETING

THE BENEFITS OF SOCIAL MEDIA MARKETING OF SOCIAL MEDIA MARKETING

Benefits attributed to social media include:

• Increased brand awareness. Posts made using an account that is tied to your business can help to put you on the map of potential customers
• Increased credibility and reputation. If you make helpful, knowledgeable contributions you can build a level of trust and recognition among the other media users.
• Customer feedback. People use social media to talk about their dealings with businesses – yours and your competitors. Listen-in and improve what you offer.
• Better search engine ranking for websites. Frequent (genuine) sharing of links to or content obviously from your site is thought to be an indicator of site quality and popularity for Google
• Referrals/word of mouth. Referrals certainly happen in social media networks; having a presence in those networks may help you to capitalise on this
• Direct sales. Some businesses sell their products directly from within facebook and other virtual social networks.

GENERAL ADVICE

Research the online social networks you’re considering before you actively participate in using your brand. Don’t commit to all the big names just because you feel you should; go for the one(s) that fit best with your perceived customer base, yourself and your business, and the time you have available.

Decide on how much time you can realistically give to your social media presence, and stick to it. It’s easy to be enthusiastic at the start, but social media is a long-term proposition; if your account ends up looking like a graveyard after a few weeks or months, it could work against you.

Link your social media accounts/pages with your website, and vice-versa. Make it easy for people to cross over from their social media environment to your website where you can lead them through your sales funnel. Equally, make it easy for social media users to share links to your website and its content.

As much as possible, make sure that your social media accounts and pages share the same brand identity (logo, name, colors, etc.) as your website and other marketing efforts. If you don’t, you’re immediately ditching an important potential benefit of social media.

Remember that these are social networks. If you treat them purely as an advertising platform, most people will filter you out. A more effective strategy is usually to engage the other media users as people; develop a rapport before pushing for a sale.

Each social media platform has its protocols and etiquette. Tools are available to automatically broadcast a single post across multiple accounts simultaneously, but doing so may result in ill-formatted and inappropriate content on one or more of those streams which could do more harm than good. Instead, tailor each post for a specific platform.

WE’LL CREATE YOUR SOCIAL MEDIA MARKETING STRATEGY

INCREASE SALES, DRIVE TRAFFIC TO YOUR WEBSITE AND RAISE BRAND AWARENESS THROUGH SOCIAL MEDIA

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